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What is a music strategy?  A music strategy is like a blueprint for any and all sounds associated with a brand.  It ensures that all sound, like any other brand asset, creates cohesion – not confusion.

Music is a relevant element both to brands and their target demographic. To connect more effectively and at a deeper emotional level, a brand needs to consistently leverage the right music and define its soundDNA® to align with all its branding efforts. DMI defines a brand’s soundDNA by creating a Music Strategy to ensure that all sound, like any other brand asset, creates cohesion not confusion. The Music Strategy is the identification and collective guidelines of a carefully uncovered brand sound, mood and audio brand essence.

Our process:

  1. Brand Initiation: Deep dive into the brand’s past, current and future plans to gain a thorough understanding of the objectives and mission for the soundDNA
  2. Key Leader Questionnaire: DMI develops a survey to answer critical questions and learn additional insights from individual stakeholders on brand strategy and creative direction
  3. Competitive Analysis
  4. Strategy Development: Identification of the Audio Corridor, development of the Audio Style Guide, Strategy Statement, development of short-term and long term creative activations that can be executed across the entire audio footprint