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AUDIO BRANDING



NBC has the chimes. Yahoo has their yodel. But there's so much more to it than that.

Every brand needs a unique sound, what DMI calls its soundDNA®, to help build emotional connection and memorability.

To uncover a brand's soundDNA, DMI's music marketing programs all start with a customized sound strategy. Any sound component can and should align with the visual and verbal elements of a brand to complete the overall brand essence.

Things to think about:

  • Audio Logo: Can your brand use an Audio Logo?
  • Music/Theme Song: Is your brand associated with a piece of music or theme song (either licensed or an original work)
  • Voiceover: Is your brand male or female? Old or young sounding? Energetic or laid back? Does it have a regional or foreign accent?
  • Advertising/TV: Don’t practice random acts of music! Does your brand sound change from ad to ad?
  • Product sound/Sound Design: What opportunities are there to integrate sound into your product design?
  • Music programming: DMI are leaders in developing and integrating branded soundscapes for spaces (in-store, in-flight, in-theatre) as well as streaming online radio stations
  • On hold: Don’t forget the optimization of your call centers and corporate headquarters

Let us help.