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OUR WORK

YOPLAIT
One Million Facebook Fans

Details

  • Yoplait partnered with DMI to create a social media activation surrounding the celebration of their one millionth Facebook fan
  • DMI was first tasked with finding a song that embodied the spirit of the brand. DMI then re-wrote lyrics and re-recorded the song “You Make Me Happy” as an ode to Yoplait
  • DMI then created a 60-second animated video to accompany the song
  • When Yoplait achieved one million Facebook fans, the video was posted to their Facebook page as a fan thank you


Results

  • The video has received hundreds of positive likes and comments on Facebook
  • Yoplait is currently planning to extend the song and video into a user-generated content promotion/sweepstakes that can continue to engage and reward consumers