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OUR WORK

AMERICAN LICORICE
Sour Punch

Details

• DMI created an integrated campaign appealing to the 12-17 year old target consumer building community, awareness, traffic, and sales
• The immersive, interactive website includes various viral, branded activity:
  • Arcade featuring original branded games
  • Wallpapers
  • User registration to activate a site-wide reward system (Punch Points) with ongoing sweepstakes and prizes
• DMI also developed the user-generated video contest “Punch Up A Scene” where users submitted videos recreating a scene from any television show or movie by incorporating the Sour Punch product
• To create distinction for the brand, DMI composed the Sour Punch Audio Logo which is threaded throughout the entire campaign
  • Reinforced as a tag at the end of the TV spot
  • Throughout the website
  • Available as an mp3 download

Results

• Within the first two weeks of the website launch, over 90% of the online traffic was from new visitors
• Users who visit the arcade spend an average of 4 minutes or more on the site
• Received several awards including a Web Award for Outstanding Website
• The “Punch Up A Scene” contest increased site visits by 370% and average time spent on site increased by 68% during the promotion

Services

• Creative Concept, Design & Art Production
• Flash Animation & Programming
• Game Design & Programming
• Animation & Photography
• Backend Development
• Web Programming
• Audio Logo Design
• Promotional Management