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OUR WORK

KOHL'S
In-store Music

Objectives

• Build the Kohl’s Brand as the department store with commitment to family, value and national brands
• Build brand equity and consistency while creating an ambiance of positive energy
• Full service custom music programming
• Professional installations of soundDNAplayers

Results

• Produced promotional messages using the selected “voice of Kohl’s” for in-store and phone on-hold
• Music programming integrates with Kohl’s core artists
• DMI also programs a second custom zone for the Junior’s section

Services

• Music programming
• Brand strategy
• Technical support
• Player installations