BACK

OUR WORK

GENERAL MILLS
Serving Up Soul Radio

Details

• DMI developed “Serving Up Soul”, a multi-faceted Gospel radio show, as an authentic way for General Mills to reach the African American female demographic
• Hosted by three-time GRAMMY-award winner Dorinda Clark-Cole, Serving Up Soul showcases a mix of contemporary, classic and traditional Gospel music while promoting healthy living—spiritually, mentally and physically
• Nationally syndicated in nearly 50 markets
• Show is not branded, but book-ended with General Mill ads
• Serving Up Soul is recorded, mixed and mastered in DMI’s recording studios

Services

• Creative Concept
• Show Production
• Syndication
• Web Programming
• Database Design