DMI Music & Media Solutions

OUR SERVICES

OUR WORK

CONTACT

TwitterFacebookyouTube

BACK

OUR WORK


PAYLESS SHOESOURCE
Brash Shoes and Accessories Launch

Details

  • As Payless was preparing to launch a new fashion line, DMI identified and secured Sierra Kusterbeck of the band as the ideal representative and spokesperson for the brand
  • DMI worked with Payless’s internal team and advertising agency to create an in-store, online and viral experience for targeted consumers
  • Included filming of the band on tour in Paris to give the line a more upscale trendy feel

Results

  • While they are not able to relay exact sales data due to confidentiality, Payless has shared that BRASH is the most successful launch ever for the retail brand
  • Planning for 2012 will include taking the experience to the next level