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LUCKY BRAND JEANS
In-store Music Programming

Details

• DMI created a Music Branding Strategy to determine Lucky Brand’s soundDNA®
• This strategy document provided Lucky Brand with a comprehensive plan for employing music as a brand marketing platform and a blueprint for making decisive music choices
• As a first step in deploying their new soundDNA, DMI now broadcasts custom curated playlists across all Lucky Brand’s 200+ locations
• The eclectic mix of timeless music is hand-picked each month by DMI’s musicologists and reflects the authentic heritage of the brand

Results

• The custom-curated playlist is successfully broadcasting in 220 Lucky Brand retail locations