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PILLSBURY / GENERAL MILLS
BiscuitFest


Details

Pillsbury and General Mills Foodservice requested a program that would reach their sales representatives, vendors and consumers. DMI delivered the Biscuitfest program across multiple sites, specifically targeting each.

Now in its second year, the Biscuitfest Program centers around country music stars (Rodney Atkins, Danny Gokey) and a sweepstakes that sends Grand Prize Winners to the CMA's (Country Music Awards) in Nashville. Winners also attend exclusive parties around the event. In addition to entering the sweepstakes, site visitors could also get free downloads of songs by featured country artists.

The sales site includes several downloadable tools and a celebrity hosted video, featuring recipes and training videos from Pillsbury chefs, providing the reps with information they need in the field.

Services

  • Creative Design & Art Production
  • Animation and Programming
  • Backend Development
  • Web Programming
  • Web Analytics
  • Mobile compatibility